Baudrillard and Advertising in Belfast

Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch’- J. B. Priestley. 

 

I liked this advertisement because it was quite eye-catching. However I suppose the sentiment behind it indicates excess. 

Again this slogan on T-shirt was funny but also it indicates a determination that no matter the cost, you are not leaving the shop without it.  

This Billboard is advertising a Netflix show called Disenchantment. It is very dynamic advertisement.

I found out this information about the show. It is an American sitcom, directed by  

Matt Groening:

'The animated fantasy series geared toward adults takes place in the crumbling medieval kingdom of Dreamland. It follows the misadventures of hard-drinking young princess Bean, her feisty elf companion Elfo and personal demon Luci. The oddball trio encounters the likes of ogres, sprites, imps, trolls and human fools along the way.'

These last two adverts were at bus stops and they are for fast food. Gimme, Gimme....

I mentioned Jean Baudrillard in the title because I think his analysis of media and consumer culture  can help us to reflect on  consumer society and perhaps we can get back to living more mindfully and authentically. 

Some research on Baudrillard and advertising:

‘Advertising as a whole has no meaning, it applies only meanings. These meanings (and the conditions under which they use) are never personal, they are all differential, they are marginal and Combinatorial. It to say they fall in industrial production of differences from what would be defined, I think, with the greatest force the system of consumption.’(https://www.the-philosophy.com/baudrillard-consumer-society)

'Baudrillard claims that commodities are bought and displayed as much for their sign-value as their use-value, and that the phenomenon of sign-value has become an essential constituent of the commodity and consumption in the consumer society.'

(https://plato.stanford.edu/entries/baudrillard)